Ketki Parekh

This was a freelance branding project I worked on for a wellness coach.

I wanted to personalise it and give it a friendly feel to the logo that’s why I used pastel colours. I worked with typography for this project and tried to create a monogram with K or KP. Here are a few variants of K that I worked on.


I was told by the client to try and integrate P as well so this is what I finally made



The Rouge Cafe

The Rouge cafe, in Kolkata, needed a display menu to be made, for their cupcakes. They have a variety of different cupcakes. Each cupcake has been given a character according to how they taste. Here are some snippets of my project:

I loved working with typography and chalkboard illustrations for this. I gave it a dusty chalkboard look to give the feel of a cafe.


Destress Zine

Zines are self-published, small-circulation, often nonprofit books, papers, or websites. They usually deal with topics too controversial or niche for mainstream media, presented in an unpolished layout and unusual design.

My zine is mainly targeted towards those who take smoke breaks every now and then to destress.

It is in the shape of a cigarette box and each roll in the box gives a different way to destress. eg: eat cookies, drink hot chocolate, meditate, go for a swim.

It will be placed at tapris and small paan/cigarette shops.


Taxi Fabric Workshop

I was so thrilled that I was one of the 24 designers around India selected for this workshop.  My mentor for this workshop was Pavithra Dikshit. Our taxi was based on good manners. We had typography as our means of execution and we used words and phrases like Say Sorry, Thank you, Please don’t litter, etc. I was given the backseat cover and the word Please. Here are the pictures from the workshop.